We maintain a universal approach towards media analytics. We analyse both social and traditional outlets, as they trigger each other from all perspectives. When needed, we add non-media data to capture the big picture.
We go beyond standard SOV, and measure exposure, engagement, influence, impact and advocacy.
We structure the report to evaluate the whole process of communication,from identifying the objectives up to estimating the outcomes.
We can include competitive benchmarking in any type of analysis, as we are aware of the need to know one’s position in the ecosystem of the industry.
We “translate” the data and insights for you under a recommendations’ section. We know the real value comes from understanding what it actually tells you, and what it can do for your business.