We blend statistical, marketing and media analysis techniques to measure the effect of social media and communications on business results (sales, income, ad expenditure, operational performance, share prices, sales leads).
We combine social-media audits and marketing research to pull all points of view (online & offline) around a brand, product/service or any subject. From social media we draw perceptions, or what customers spontaneously say and share. Then we add the opinions of those unlikely to talk online in order to provide a complete perspective.
We use the findings of those studies as a benchmark to track the launch of new products/services or predict possible developments on new markets or over periods of time.