Rayna de Lange – an entrepreneur, consultant, analytical mind. One of the founders of Perceptica Media Analytics and head of the global media evaluation business of A Data Pro. Rayna is also an author and mentor of numerous business strategies and projects in the media intelligence field. She has been working actively to help the industry advance as a member of AMEC’s Social Media Measurement group, which sets the standards for social-media analysis worldwide, and of AMEC’s College and Education group. Rayna has also been a guest lecturer on media measurement and evaluation in several universities.

Analysts and researchers with various backgrounds and expertise, such as social and mainstream media analysis, statistics, sociology, diverse data sciences, linguistics, psychology, marketing research, journalism, cultural anthropology, branding, PR, strategic communications, marketing, political sciences.

Multilingual, with local knowledge and global views. Individuals who do not take anything for granted; first investigate, then measure and conclude.