We are an independent all-around research and analytics agency which boasts a full-circle of media and communications evaluation services. We quantify communications and social-media effect on business, or ROI in communications.
WE TAKE A HOLISTIC APPROACH IN ANALYSIS
We combine data sciences, media analytics, marketing research, desktop research and any other investigation needed, and apply them to your specific business needs.
We produce insights from various languages, resources and types of data, separately or in tailored combinations.
We step on diverse technologies and use human brain to draw the relevant conclusions.
We measure actions, not just perceptions; we predict actions based on analysis.
We consider cultural, geographical and linguistic differences, as well as the authentic digital landscapes in each analytical case.
We do all this both in digital and real (offline) space.
We are a member of AMEC, the world’s largest professional body for communications research, media intelligence and insights.
Because that’s what CEOs ask – what is the social-media value to the business…but please use numbers. Because the future in communications evaluation is now more than ever focused on metrics that align much closer to corporate strategy and go beyond standard media analysis. Because data and data-based insights help make decisions, plan the future, better than intuition. Because that drives business, actions and growth.
Multilingual, diverse expertise
Local knowledge, global vision
We blend data and the art of analysis to yield insights that make business value visible.We use technologies and human brain to find out what people say online and offline. We apply this knowledge to help improve communications strategies, market positions and products, and ultimately fuel smarter business decisions.
Rayna de Lange – an entrepreneur, consultant, analytical mind. One of the founders of Perceptica Media Analytics and head of the global media evaluation business of A Data Pro. Rayna is also an author and mentor of numerous business strategies and projects in the media intelligence field. She has been working actively to help the industry advance as a member of AMEC’s Social Media Measurement group, which sets the standards for social-media analysis worldwide, and of AMEC’s College and Education group. Rayna has also been a guest lecturer on media measurement and evaluation in several universities.
Analysts and researchers with various backgrounds and expertise, such as social and mainstream media analysis, statistics, sociology, diverse data sciences, linguistics, psychology, marketing research, journalism, cultural anthropology, branding, PR, strategic communications, marketing, political sciences.
Multilingual, with local knowledge and global views. Individuals who do not take anything for granted; first investigate, then measure and conclude.
Don’t hesitate to contact us.